I spent many years in the music business. I was Creative Director at Virgin Records. I commissioned videos and photo sessions, worked on many creative Marketing Campaigns with some truly great artists including Janet Jackson, David Bowie, The Rolling Stones, Lenny Kravitz, George Michael and many talented Directors and Photographers including David Fincher, Mark Romanek, Jake Scott, Joseph Khan, David LaChapelle, Tony Kaye, Andy Morahan and more.
I lived in Los Angeles for four years, during which time I was Executive Producer at Limelight films and co-founded Black Dog Films with Jake Scott, the music video company owned by Ridley Scott Associates.
Subsequently, I worked with George Michael as his Creative Director. I worked with him on many of his videos including, Fastlove, Spinning the Wheel, Flawless, Freeek! I Co-Produced and Co-Directed many of his documentaries including A Different Story and Symphonica, Live at the Palais Garnier (Paris Opera House) . I was his photographer on his Symphonica tour. My images of George feature in the Symphonica Tour Book and the Album Cover.
As well as being a portrait photographer, I now work as Creative Director for LifeWorks. A truly wonderful company which is in the business of well being. I make their corporate content videos, adverts and photography.
In 2009 I went to Kakuma which is a refugee camp in Kenya to make a film, 'Kakuma Hope', about the LifeWorks Secondary School for Girls which is a fully funded school for 400 girls. I'm so proud that 'Kakuma Hope' won the 2020 Boston College International Corporate Citizenship Film Festival.. The work that LifeWorks do to support the girls is incredible and the impact of the school is so impressive. In 2019, the school was ranked as the top secondary school in the Turkana Sub-West County. More than 20 students have received scholarships to study at universities in Kenya and Canada.
All Corporate Content Films produced and directed by Caroline True
Cinematography and editing Josh Fry
© Caroline True